1) Um Triângulo Amoroso com Final Feliz

The role storytelling can play on brands’ communication strategy, considering the stories of their most valuable asset: employees.

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2) Desafios de um Storyteller na Gestão de Marcas

The 3 main challenges of leveraging personal and organizational brands through storytelling.

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3) Novak Djokovic: Um Ás da Marca Pessoal

A thorough analysis of Novak Djokovic’s deportation from Australia in January 2022, from a personal branding perspective.

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4) Autenticidade vs Performance: A Marca Pessoal na Era das Máscaras

This article explores authenticity as a strategic force in building a personal brand. Rooted in real stories, authenticity conveys purpose, truth, and coherence—pillars of communication with lasting impact.

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