Personal Branding & Storytelling Articles
1) Um Triângulo Amoroso com Final Feliz
The role storytelling can play on brands’ communication strategy, considering the stories of their most valuable asset: employees.
Read here.
2) Desafios de um Storyteller na Gestão de Marcas
The 3 main challenges of leveraging personal and organizational brands through storytelling.
Read here.
3) Novak Djokovic: Um Ás da Marca Pessoal
A thorough analysis of Novak Djokovic’s deportation from Australia in January 2022, from a personal branding perspective.
Read here.
