Within the scope of Alumni-oriented initiatives, the Director of Católica-Lisbon’s Alumni Relations invited me to give a power talk to recent Master graduates. This online event, entitled “Master Your Stories”, was conducted with three goals in mind: 1) nurture the participants’ bond with the university; 2) leverage their personal brand in a conscious and strategic way; 3) reinforce the power of storytelling to convey important messages in the professional setting.

Below you’ll find the guiding questions and takeaways of that session:

If your university wants to organize a storytelling event, get in touch with me!