“Managing our personal brand is a lifetime commitment.” Tomás VP

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Personal Development

Define your personal brand according to your career goals.

Manifesto

We all have a brand. All of us are a brand. Consciously or unconsciously, we’re sending tons of signals to the people around us all the time. These signals generate associations, and these associations end up projecting a more or less accurate image of who we really are, and what we really want. From the way we speak, when we speak, to the words we choose, and the decisions we make, there is a wide range of opportunities to position our brand in different personal and professional dimensions. But to do that, we first need to define what kind of brand we want to be.

Strategic Goals

The Personal Brand Mentoring sessions are intended for those who want to build their personal brand in a conscious and strategic way. This means gaining a long-term vision of one’s role in life according to their personal and professional objectives.
For that to happen, two areas of intervention will be worked together: 1) defining and consolidating one’s identity (mission, values, skills, etc.); 2) adapting one’s approach to the needs and expectations of different target audiences (teams, directors, customers, partners, etc.). Having said that, this customized training helps us to understand i) who we are; ii) who we want to be; iii) who we need to be.

Benefits

By joining these one-to-one mentoring sessions, you’ll be able to:

- Deepen your self-awareness
- Gain confidence in your capacities
- Potentiate your superpowers (skills and talents)
- Position your brand with clarity and objectivity
- Gain persuasive communication tools
- Manage perceptions and expectations of different audiences
- Optimize strengths and minimize weaknesses quickly and effectively
- Promote healthy and lasting relationships.

Testimonials

Please read five insightful testimonials from my students at Católica Lisbon University, who went through the process of defining their personal brands:

“I have never given much thought about my personal branding before, but I like to think that I am a strong and very dedicated woman, that is not scared to face new challenges, both in personal and professional life. I am extremely professional and sympathetic and I enjoy working really well with a group. I also love teaching. In my future, I intend to use all those qualities and become a super successful entrepreneur, who is known to being a loyal and very correct person, who is always looking to promote impact in the society. I believe storytelling will help me define my personal brand in my professional life, especially on decisive moments, like getting my dream job or arguing for a promotion. In my personal life, I think it will help me guide the values I will like to pass to my children and to understand the type of humans I would like them to become.”

Carolina

“My personal brand is to be a person who can engage in a conversation and from time to time can bring new and funny topics to the table. Furthermore, I can also be very comprehensible, and I can give good advice in difficult situations. I feel like I am able to evaluate a situation and I have significant thoughts to help those who are in need. This gives me a sense of fulfillment and a supportive role in my friends’ lives.” 

Rita

“I’ve never thought of my personal brand as such, but I’ve definitely reflected a lot on questions like “who am I”, “who do I want to become”, “how do people see me” etc. Honestly, the process of personal branding is not an easy one and that requires quite some self-reflection (which I seldomly really take the time for, unfortunately..). Right now, I’d consider my brand to be a very energetic one that always seeks to share positivity and authenticity with people”. 

Dimana

“Although I am faced with this question for the first time, I can’t help but think that my brand is mostly shaped by who I am and what I want to be. I am the guy that is easy-going, sometimes quiet, but that wants to be there to help. That is my purpose, and that is part of my brand, now and hopefully in the future. I believe that storytelling will be of the utmost importance in the future. Now that I am realizing the immense power of this tool, I can see it being very useful in almost every aspect of my life, from a more serious and professional environment to a more fun and relaxed one!”

André

Final invitation

Personal Branding might seem an abstract concept to you, but I’ll make sure it becomes relevant and practical for the daily challenges you’re facing. In general terms, these one-to-one mentoring sessions are suitable for:

- People who want to know themselves better and take a qualitative leap in their personal growth process
- Students who are finishing their academic studies and plan to enter the job market soon
- Professionals who are looking for a career shift or career change
- Professionals struggling to find their own voice within their workplace
- Entrepreneurs with a product/service idea in mind
- Avid learners who are passionate about marketing and branding

Now… Shall we work together?

Contact me

Tomás VP Storyteller 2024 ® Desenvolvido por digih.pt