START POINT Summit – Employment, Entrepreneurship and Training Fair – is an annual event promoted by the Academic Association of the University of Minho (AAUMinho) aimed at boosting its students and recent graduates’ careers. This initiative, taking place in the city of Braga, puts together a set of programmes, workshops, dynamics and conferences that help students take a privileged first step into the professional world.

For its 13th edition, AAUMinho invited me to give a masterclass called “Storytelling: your best ally”. This topic, apart from generating great enthusiasm in the academic community, matches recruiters’ increasing demand for candidates with strong communication skills. Therefore, UMinho’s students left the training session with an accurate idea of how storytelling can help them promote their skills and competencies in recruitment and selection processes.

If your university is looking for an exciting masterclass, get in touch with me!